Diversity, equity, inclusion, and belonging (DEIB) work in health and wellness coaching involves understanding and promoting principles of equality, inclusiveness, and respect for all individuals, regardless of their race, ethnicity, gender, sexual orientation, religion, ability, or other characteristics. Health and wellness coaches need to be aware of the impact of systemic discrimination and bias on health outcomes, and work to create a safe and inclusive space for their clients. This may involve ongoing education and self-reflection, as well as implementing culturally responsive practices in their coaching.